The Connected Effect

Making Internet of Things Connections at the Axeda Connexion 2014 Conference

Posted by Brittany Calvanese

May 12, 2014 9:41:00 AM

By Jeff Kaplan, THINKstrategies

The increasing attention and accelerating innovation in the ‘Internet of Things’ (IoT) marketplace was clearly on display at the Axeda Connexion 2014 conference May 6-7 in Boston. The event brought together over 600 attendees from more than 150 companies Axeda Connexion 2014worldwide to share perspectives and best practices regarding how to capitalize on the rapidly expanding consumer and commercial opportunities created by the IoT.

Axeda has been at the forefront of the IoT movement as a pioneer of the previous generation of machine-to-machine (M2M) technology. In the same way the vision of the ‘connected world’ has expanded from connected devices and systems to a broader set of connected objects and services, Axeda’s mission and product portfolio has also widened.

Over the past few years, Axeda has broadened its focus from helping its customers and partners more easily connect remote objects, devices, systems and services to enabling them to better manage and ultimately monetize the value of their connected worlds as well. It has also shifted its technical focus from hardware-oriented to software-driven solutions, and moved from primarily on-premise to Cloud-powered solutions.

Today, Axeda’s IoT portfolio includes three major components to address three key IoT requirements:

  1. Connect – Middleware
  2. Build – Platform
  3. Manage – Analytics

At the Connexions 2014 conference, Axeda unveiled five new offerings that strengthen its ability to satisfy its customers and partners’ needs in these three areas:

  1. Axeda Connected Builder which moves IoT agent mgmt to the Cloud.
  2. Adaptive Machine Messaging Protocol to provide a standard language for IoT.
  3. Machine Streams for streaming high volumes of data in IoT networks.
  4. Connected Asset Management for Salesforce.com to improve customer support, sales and marketing effectiveness.
  5. Axeda community.axeda.com to encourage greater peer-to-peer collaboration and information sharing of IoT best practices.

One of the most impressive aspects of the Axeda story is the ecosystem of customers and partners it has built. AT&T has been a strategic partner for many years and played a prominent role at Connexion 2014. In fact, the two companies co-hosted a special luncheon on the first day of the conference for the industry analysts attending the event where they shared information about the growing number of customer success stories they are generating together across a variety of vertical markets.

Oracle, Intel, GE, Salesforce.com, Deutsche Telekom and Broadcom also gave keynote presentations at Connexion 2014. In addition, the conference expo included Wipro, Dedicated Computing, Hitachi High-Technologies Corporation, Appirio, Software AG, TeraCode, CaseBank Technologies, HP Vertica, Integron, Lantronix, Mitsui Technologies, Option Wireless Technology, SAS, ServiceMax and Venetia Systems.

While there was plenty of excitement about the boundless opportunities created by the IoT, there was also a healthy amount of practical perspective about the technical, organizational and market barriers to success that still exist.

First, there is no single standard or vendor that can satisfy the end-to-end requirements of most IoT deployments. Therefore, industry collaboration and integration is essential for success.

Second, there are just as many security vulnerabilities as there are network connections in IoT deployments. Many product innovations and policy decisions will be required to combat the rising security threats.

Third, many organizations must understand how the IoT redefines their customer relationships. Capturing and properly utilizing a new level of customer data carries tremendous responsibilities in addition to creating incredible new business opportunities.

Axeda’s Chief Marketing Officer and EVP of Product Strategy, Bill Zujewski, suggested during his keynote presentation that these challenges make it imperative that the IoT vendors and the industry as a whole adopt policies to ensure their products and business practices are in harmony with their customers’ needs to alleviate their concerns. In his view, “harmonize” is the latest level of value created by the rapidly evolving IoT market.

Topics: Axeda Connexion, Internet of Things, IoT Conference, Boston, Jeff Kaplan, THINKstrategies

Insights from Leaders in IoT at Axeda Connexion

Posted by Brittany Calvanese

May 7, 2014 7:42:00 AM

By Steve Hilton, MachNation

At the end of an industry event, we at MachNation like to reflect on some of the insights generated by event participants. In this environment of weekly IoT/M2M events it is not easy finding unique nuggets of wisdom, but occasionally we do. Let's discuss a few insights from discussions and presentations on 6 May at Axeda Connexion 2014.

  1. "Integration is the killer app for IoT," according to Bill Zujewski, CMO of Axeda. This seemingly innocuous idea is packed with importance. While some are often looking for a single application or device that will create disproportionate business value in the IoT ecosytem, they are misguided. The real value of these IoT solutions rests in the integration of device data with back-end business applications in the re-definition of business processes. These integrations can have profound implications on enterprise costs, innovation and new services development.
  2. Minimizing vulnerability to the "bad guys" is critically important in IoT. Security isn't just the responsibility of the CSO, as we have learned recently from the firing of Target's CEO in response to a massive security breach of customer data.  Numerous speakers brought-up the topic of IoT security and its importance. Since many IoT solutions have been deployed by operations technology (OT) staff without too much involvement from the CSO's organization, it becomes even more important to consider the end-to-end security implications of IoT solutions from device, OS, application, connectivity and application integration perspectives. The importance of OT in the IoT decision-making process is one of MachNation's hot topics for 2014. Bringing in some of the well-founded practices from traditional security auditing is one way to drive standard security practices in the deployment of new IoT solutions.
  3. Responsiveness to data creates competitive differentiation and business value. Peter Utzschneider from Oracle highlighted this issue clearly in his keynote address. Enterprises must use IoT data to increase responsiveness across organizations. This responsiveness can be seen in departments as varied as logistics, customer care, field services, maintenance, sales and marketing. Speed, agility and fact-based decision-making create enterprises that outperform their peers.
  4. Intelligence in end-point devices is needed. This point was raised several times during the event. Whether that intelligence needs to sit on the device or on the network is arguable. However, I believe it is true that we need more intelligence logically closer to end-point devices. More intelligence closer to the network edge allows for better, faster, more reliable and more distributed decision-making. It gives us more ability to impact, change, modify and re-direct things/people at the edge of the network. These changes alter the user experience at the edge. In some cases (for example, monitoring an oil pump along a supply line), altering the user experience at the network edge is less important. However, there are other cases (for example, a connected vending machine) where altering the user experience at the network edge is tremendously valuable.
The ecosystem of partners attending Axeda Connexion was strong. Bringing together system integrators, application vendors, platform providers, services providers, communications operators, device manufacturers and chip manufacturers is no small task. But bringing them together with enterprise end-users creates strong value for the entire ecosystem.

Topics: Axeda Connexion, IoT Conference, Steve Hilton, MachNation

And the Axeda Connexion 2014 Keynote Speakers Are…

Posted by Bill Zujewski

Apr 11, 2014 10:26:00 AM

We are happy to formally announce our star lineup of keynote speakers at this year’s Axeda Connexion, our annual IoT and M2M conference coming up May 5-8 in Boston’s Innovation District. Our keynote speakers include special guests and industry experts; presentation themes will highlight how companies such as GE, EMC, Tyco, Roche, Intel, and Salesforce.com are integrating IoT into their corporate strategies and customer interactions.

cx14 elekta video ON
Watch the Axeda Connexion Customer Insight video featuring Elekta.

The Axeda Connexion 2014 keynote speakers include:

  • Todd DeSisto, Axeda President and CEO
  • Joe Andruzzi, The Joe Andruzzi Foundation
  • Alan Atkins, Wipro Vice President and Global Head of M2M
  • Brian Bedrosian, Senior Director of Embedded Wireless, Broadcom
  • Markus Breitbach, Vice President of Global Sales & Marketing, Deutsche Telekom
  • Peter Coffee, VP of Strategic Research, Salesforce.com
  • Rick Lisa, Group Sales Director, Intel
  • Paul Rogers, Chief Development Officer, GE
  • Mike Troiano, Vice President, Advanced Mobility Solutions, AT&T
  • Peter Utzschneider, Vice President Product Management, Oracle
  • Alfonso Velosa, Research Director, Gartner

This year’s conference will be our ninth event to date and it’ll bigger than ever. What else can you expect at this year’s event? We have a great agenda planned from an IoT Developer Boot Camp to our Customer Breakout Sessions.  And for a break from the action… attend a networking reception at Harpoon Brewery or join our group outing to see the Red Sox at Fenway Park.  The full agenda to the conference can be found here.

IoT is transforming the way companies do business. You don’t want to miss out on the IoT event of the year! Register here.

Topics: M2M, Axeda Connexion, IoT, IoT Conference, Keynote Speakers, Boston

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