Since telecommunication providers have already connected most of the people in the world, to continue growing they now need to connect products or "things." This new market, also called M2M, will eventually have many more connections than there are people in the world, so the opportunity is huge. Sprint recognizes this, and we announced an alliance with them recently to make it easy for our customers to quickly build and deploy connected products.

By connected products, we mean things like e-readers, utility meters, cars, TV's, appliances, health monitors, you name it. As Eric Schmidt CEO of Google said recently, "A device that is not connected is not interesting; it is literally lonely. An application that does not leverage the cloud isn't going to wow anybody." With Axeda, devices never need to be lonely.