The Connected Effect

Dan Murphy

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The Internet of Things Poised to Take Center Stage at Dreamforce

Posted by Dan Murphy

Nov 13, 2013 1:46:00 PM

By Dan Murphy

Salesforce has its sights set on the Internet of Things, and – like Axeda – the company is focused on helping organizations to turn data and connected products into real business value.

While thousands of companies have transformed business functions from service to sales to R&D, few have achieved greater success than Ventana Medical Systems – whose M2M success story was featured in a GigaOm podcast this week.

Going to Dreamforce ’13? Be sure to check out Axeda and our customers for a first-hand look at the power of M2M data and Salesforce integration.

At Dreamforce – Sean Casey, director of IT at Ventana, will share how his company uses M2M connectivity and Salesforce integration to improve service levels and customer satisfaction across the organization. Sean will present ‘Improving Patient Care with Connected Medical Devices’ on Monday, Nov. 18, at 10 a.m. at the Palace Hotel - Presidio

But Ventana won’t be the only Axeda customer showcasing their M2M story at Dreamforce. Additionally,  Jason DePardo of EMC Isilon will present ‘Extending the Value of Connected Product Data’ on Monday, Nov. 18 at 4 p.m. at the InterContinental San Francisco, InterContinental Ballroom A.

And Axeda’s own Bill Zujewski, CMO & EVP of Product Strategy, will participate on a panel discussion ‘Current Challenges & Opportunities in the Connected World’ on Tuesday, Nov. 19 at 2 p.m. at the InterContinental San Francisco, Telegraph Hill.

You can find the Axeda team in Booth #7 in the Developer Zone in Moscone-West, where we can give you a preview of our new Salesforce AppExchange and demonstrate how integrating machine data into the Salesforce Cloud delivers real, tangible value to businesses.

Hope to see you there!

Topics: M2M, Axeda, IoT, Dreamforce, data

Instant M2M Innovation…Just Add Caffeine

Posted by Dan Murphy

Jan 7, 2013 1:10:00 PM

challangeI had the opportunity to attend my first AT&T Developer Hackathon this weekend in Las Vegas as part of the AT&T Developer Summit. If you’ve never been to a Hackathon, you can picture it as the geek’s version of the Warrior Dash or the Spartan Race. But instead of mud covered runners and obstacle courses, the hackathon contestants are caffeine infused teams of innovators building killer applications with the latest technologies including the Axeda Machine Cloud and the AT&T mobile network.

It’s amazing what these teams built in less than 24 hours. In the machine-to-machine (M2M) category there was a home security app that involved a rocket launcher, a carbon monoxide detection system that incorporated social media to alert friends nearby who can help in an emergency, and a brain wave monitor that connected to your mobile phone to route calls based on your mood or level of activity. Some were fun, some were cool, but all of them were interesting and innovative.  

AT&T Developer HackathonSo, all you weekend warriors out there, next time you’re looking to unleash your inner beast, may I suggest exercising your brain rather than your legs. Not only will you be less sore on Monday, you may be a little richer. The winner of the latest Warrior Dash jumped fire and ended up covered in mud. The Best Overall winning team at the AT&T Hackathon walked away with a cool $30K. Sounds like a no brainer to me.

Jump start your hacking skills at Axeda Developer Connection and stay tuned for more information on all the winning M2M applications!

Topics: M2M, Machine Cloud, AT&T Developer Hackathon, Axeda Platform; wireless

According to Gartner, the Internet of Things / M2M is Already Here

Posted by Dan Murphy

Oct 25, 2012 10:37:00 AM

Gartner announced its “Top 10 Strategic Technology Trends For 2013” from its annual IT Symposium this week (see related Forbes article).  Most notable to the team here at Axeda was that the Internet of Things was #4 on the list - ahead of both Big Data and Cloud Computing.

Whether you call it Internet of Things or Machine-to-Machine (M2M), the strategic importance of companies connecting their non-IT assets is becoming hard to ignore.  As Gartner laid it out this week, and according to Eric Savitz’s summary in Forbes:

  • Over 50% of Internet connections are things
  • In 2011, over 15 billion things on the Web, with 50 billion+ intermittent connections.
  • By 2020, over 30 billion connected things, with over 200 billion with intermittent connections.

Over the last two years, Gartner has led the thought leadership behind the trend of IT and OT (Operational Technology) convergence.  This matters to the CIO audience, because as Gartner predicted this week:

  • By 2015, in more than 70% of enterprises, a single exec will oversee all Internet connected things. 

This responsibility will most likely fall with the CIO.  And it won’t only be the performance of these assets, but also how the flood of data coming from the assets is gathered, processed, stored, and utilized for the gain of their enterprises. 

Gartner recently released a new report: Market Trends: IT Services for Machine-to-Machine Communications, U.S., 2012.  It discusses how System Integrators and “vendors to watch” like Axeda are well positioned to help IT organizations successfully take on machine data management and integration projects.  View the report for free at

Topics: Internet of Things, M2M, machine-to-machine, M2Mize

M2M Experts Discuss Wireless Connected Product Strategies

Posted by Dan Murphy

Aug 9, 2012 1:13:00 PM

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As most of our readers know, Axeda has a long history of serving the manufacturing market – where machine downtime can cost more than $1 million per day.   Our company was founded on the idea that if we could make machines talk, and arm manufacturers with the ability to talk back, that we could fundamentally change the way that mission-critical products are monitored, serviced, and developed.

The options for how these connected products talk have seen a significant evolution over the last couple of years. Specifically in the industrial manufacturing market, equipment is now more intelligent, produced based on PLC, CNC, SCADA, and PC technologies, with some level of wired or wireless connectivity now standard.

Next week, we will host a webinar with AT&T, our leading wireless partner, where you can learn more about how industrial manufacturers are remotely collecting, monitoring, and analyzing the machine data for greater uptime, cost reductions, and improved productivity. 

We hope that you will plan to join us and learn how these types of solutions can benefit your company.

Topics: M2M, Axeda Platform, machine-to-machine, AT&T, manufacturing

Axeda Connexion 2012 – Continuing the Conversation

Posted by Dan Murphy

Jun 29, 2012 12:02:00 PM

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Our 7th annual Axeda Connexion event is now in the history books, but the impact is far from over.  With nearly 400 attendees from our community of customer, partners, and those just getting started on M2M initiatives, the M2M Event of the Year showed a market that is ripe with opportunity.

For those of you who were unable to make it to the event or for anyone who would like to revisit the content, we have a comprehensive event overview posted on our website.  It includes the opening video and keynote address from Axeda CEO Jack Sweeney.  

The plans for Axeda Connexion 2013 are already in the works – stay tuned for news next month on dates and location!

Topics: Axeda Connexion, M2M

Get Serious about M2M

Posted by Dan Murphy

May 6, 2012 10:16:00 PM

Axeda Connexion 2012 is only a month away and we are challenging our community of users to “Get Serious about M2M.”  What does this mean?

A solution maturity curve is emerging in M2M that is taking the value of connected product data beyond the remote service, support, or tracking of assets.  Companies that were early in bringing their products online are now realizing that the real “gold” in M2M is taking that data and integrating with enterprise systems such as CRM, ERP, or data warehouses — optimizing critical business processes and essentially M2M-izing their organizations.

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Connexion 2012 will feature more than 30 content sessions focused on reinventing the product experience and optimizing enterprise-wide business processes with M2M data.  More news coming out this week about the roster of industry all-stars that we have assembled, but you can check out the latest agenda here.

And in case you missed it.  Axeda’s EVP of Product Strategy & Marketing, Bill Zujewski was on the Peggy Smedley radio show last week talking about this very topic.  Hear his thoughts on what it means to M2Mize a company by listening in to the replay.

Topics: Axeda Connexion, M2Mize

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