The year is 1985, I have just started my first job out of college. I have a freshly minted EE degree and a burning desire to prove to the world that I can do it! Every task I undertook was done with a vigor that probably drove my co-workers crazy! My primary design goal – highlight my worth.
One day, a senior staff member, a grizzled engineer named Tom, gave me a piece of advice. “Dale,” he said, “You have to follow the KISS principle.” Being greener than grass, I had no idea what he was talking about. Seeing the blank expression on my face, Tom elaborated – “Keep It Simple -
Fast-forward 25 years. Today I know that everyone has heard of the KISS principle, but it never ceases to amaze me that most products we see and interact with fail to follow it. The real art of a product is to make it as simple as possible while delivering its intended value. I have used this concept as a guiding north star for everything I have done since that conversation.
Recently, AT&T and Axeda announced a partnership So one might ask – what does the leading M2M carrier and the leading M2M application platform teaming up have to do with the KISS principle?
The net - M2M is inherently difficult.
- Millions of products talking over the air to a mega-backend system.
- Hundreds of thousands of users interacting with the system.
- 10’s of business systems doing their thing.
To make M2M simple the entire ecosystem must work together – hand in hand – to take all of the friction that an organization would face when building these solutions out of the equation. Axeda and AT&T have committed to the marketplace to create this simple experience. The seamless integration of the application cloud and the network will eliminate development and deployment friction.
An M2M developer will not have to learn two disparate systems and then tie them together. Instead, they will be able to take two best of breed solutions and work with them as if they were one seamless system. The elimination of this complexity will save time and effort, ultimately taking the inherently difficult task of building an M2M solution – and making it SIMPLE.