By Bill Zujewski
Salesforce.com’s Dreamforce event begins Monday and Axeda will be there in full force. We have 2 customers, Ventana Roche and Isilon, presenting their Axeda to Salesforce.com integration stories on Monday. I’ll be on a panel entitled “Current Challenges & Opportunities in the Connected World” on Nov 19th at 2pm. We’ll also be in the Developer Showcase exhibit hall, booth #7, previewing a new application that will be available on the AppExchange.
Why is an IoT platform company at Dreamforce?
Because machine data is very valuable information when it comes to managing customers, their assets and their cases. Extending the Salesforce.com cloud with machine data enables proactive service, streamlines customer support, and enhances case, asset, and account management. For our customers who are manufacturers, connecting machines and integrating the machine data into the Salesforce.com Sales and Service Clouds, it will enable your Salesforce.com users to use an application they are comfortable with to access machine information. This new data provides Salesforce.com users with greater visibility into customer and asset information and delivers a long list of benefits. Then in turn users will be able to:
- Understand how customers are using equipment
- Review machine down-time and idle-time to understand the quality of service
- Troubleshoot issues more effectively with real-time machine information and logs
- Reduce call times with better information to resolve cases
- Get notified when equipment issues occur before a customer contacts you
- Review past machine issues and historical alarms to diagnose recurring problems
Machine Data is also very valuable to sales and marketing organization as it can drive more sales and improve customer satisfaction. Equipment usage information is very valuable to understanding a customer and account situation. For example, high machine utilization can uncover a customer’s need for more capacity and addition equipment. Low utilization can be an early warning sign of equipment problems or potential churn to a competitor’s equipment. Machine data can also provide visibility into consumable levels and enable your operations organization or supply chain partners to replenish the machines proactively.
Net/net: Machine data is making its way into Salesforce.com. Axeda’s customers are taking us there… and we are jumping on the bandwagon and making it easy for them to do so.