Live from Mobile World Congress …
Topic of today’s session: “Biggest hurdle in the transition to the mobile cloud – User Trust (59%)”
OK, I am blown away by Fabrizio Capobianco, President of Funambol’s opening statement. Remember that this is a cloud forum, but, and I quote, “I will not put my baby pictures on the cloud because I don’t want someone to make money on me.” It was an ultrasound picture.
Did someone just drop me onto Mars? Do people really worry about this? Perhaps it is because many of us are in Cloud Central in the U.S. and we understand the benefits of having places to share our photos, movies, and activities with our loved ones and friends. For that value, we are willing to sacrifice some level of control on our personal activity to fund the very services that we utilize. Hmmmm…
OK, now Huawei is talking about clouds. David Bernstein is observing that we have many clouds, such as Google, Microsoft, Facebook, plus many, many more. David notes that consumers want only one cloud—not many. He is drawing the analogy that having multiple clouds is equivalent to the days when CompuServe, Prodigy, and America Online were alive. The general consensus is that new protocols are needed to enable cloud interoperability. Hmmm…I’m thinking that Web Services (RESTful with JSON for you techies in the audience) is the answer to this. Wow! A lot of people are working on this problem, but is it really a problem? There are hungry people out there, guys.
OK, moving onto Microsoft and Richard Ang, CTO of the Communications Sector. Richard is talking about the cloud trends that we would be familiar with in the U.S. One phrase of his that I like is “Digital Turns Social.” Sharing our information is only the first step. The consumption of that information by others creates a social context. Ultimately, it is the social experience that is overpowering all our other fears, particularly privacy.
OK, I’m off to Google. Stay tuned for more posts…
Microsoft Pickets Salesforce.com at Cloudforce
It made me think! Why is Microsoft picketing salesforce.com. Could it be that they don’t like what the cloud is doing to their business? Could it be that cloud computing will demolish IT as we know it? Could it be that Microsoft has figured out that they are a dinosaur? Hmmm…
Today millions of people and an entire ecosystem of companies selling billions of dollars worth of goods are involved in an activity that history will paint as the rough equivalent to “sticking a needle in your eye.”
- You allocate a significant percentage of your people and dollars and have them work on things that are out of your core competency
- Once you have done that, start buying parts that you have to put together, operate, and be totally responsible for
- And for the cherry on the top – you will have to pay the companies that sold you the bag of parts just to pick up the phone when you call
Sound like a good deal?
No way! Yet, I would say that is a fair description of the global IT market as it is today – and it’s painful!
Benefit can be derived, but high costs, risks, and distractions to your core business are CRAZY OUT OF CONTROL!
The way I look at it, IT in its current incarnation is going the way of the dodo bird. The global pervasive network called the Internet allows us to consume our IT in a better way – hosted and operated in the cloud by companies who make it their business to do it well. And the best part, if you don’t like it, you change. No bag of parts, no big capital expenditures to hold on to, no regrets. You can even call them without having to pay something extra. It’s all good.
Over the next 10 years – the “old” tech companies will either completely reinvent themselves or perish! This is their buggy whip-to-automobile moment. Cloud is it – it’s cheaper, better, and easier.
So to Microsoft – I am sorry – we will not go back to the old ways. We have seen the light – and its name is CLOUD!