By Bill Zujewski
The “Internet of Things” (IoT) is real, delivering value, transforming industries and here to stay… and connected products from product manufacturers are at the heart of it. So what’s driving the interest and momentum? Clearly, the coolness of “Connected Homes” and the fitness benefits of “Wearables” are sparking some of the interest. But what other macro trends and changes in consumer and customer behaviors are accelerating the demand for Connected Products? Here are some key trends that I see that are driving the need for Connected Products:
- Mobile Apps – There’s an app for everything. Need a cab? Grab a taxi with Uber on your smart phone. Want to play some tunes in the kitchen? Bring up your Sonos app. We are becoming accustomed to interacting with things via our phones. So I expect we’ll hear this from consumers from now on: “What do you mean … this product doesn’t come with an app?”
- Early “Connected Products” – We’ve tasted connected products. My TV is connected. My Nest thermostat is connected. My fitness band is connected. My Music player is in the cloud. So I expect we will hear this a lot: “What do mean … this product is not connected? Ughh.”
- “Use” vs. “Ownership” model – Who needs to buy anything? Need a ride? Just use Zip Car today. Music? Just sign up for a streaming music service. Need an alarm system? The camera, sensors and system are free… just pay the monthly subscription. So I expect to hear this more often in the future: “What do mean… I have to purchase this product? I just want it use it for a while.”
My point is this… people are going to expect what they buy to be connected. They‘ve tasted connected products. They’ve tasted products-as-a-service. They love their mobile apps. Companies who can deliver a connected product experience have a chance to differentiate and capture buyers who are hungry for connected products.
And guess what… there will be IoT consumerization of commercial and industrial products. Tractors, windmills, trucks, buildings, projectors, generators, engines… you name it…. they’ll be connected, come with a mobile app, and be available as a service. The expectations from the consumer B2C world will spill over into the Industrial B2B world. It’s already happening. Just ask our customers… GE, Philips, EMC, Diebold, NCR, Medtronic, Tyco, Hitachi, Agilent and Stryker.
Axeda Connexion 2014
(Twitter hashtag #CX14) is a who’s-who of enterprises and technology companies that have embraced or are learning how to embrace the connected future. The key themes from this year’s show span business/strategy and technology characteristics of IoT. Let’s take a look at some of the top ones.Impact of IoT solutions on business process.
No doubt that IoT solutions pack all sorts of value for enterprises, but oftentimes we overlook the challenges that enterprises have in re-designing their business processes to take advantage of connectivity, connected devices, sensors and the richness of the data provided by these IoT solutions. Business processes touching all aspects of operations, finance, marketing, sales, customer support and product development can be impacted by new IoT solutions. Enterprises must prepare for these changes -- changes that impact technology, but also human factors within the enterprises. As such, it is critical that enterprises create appropriate change management and training plans. In addition, they need to address additional security and compliance issues that might be impacted by changes in particular business processes. These changes impact large enterprises as well as small/medium businesses
that march down the IoT path.Moving enterprises from product to services companies: striving for competitive differentiation.
An age-old adage for many businesses is, “If it isn’t broken, don’t fix it.” But those enterprises that adopt IoT solutions realize that there is something that needs improvement. Sometimes identifying those problems and taking the risks to change require great foresight and executive commitment. Many enterprises that are product-centric recognize the difficulties in creating a sustainable competitive advantage solely based on a product-only business model. So in order to help differentiate their products, these enterprises are adding connectivity to their products and becoming hybrid product/services companies. These changes help diversify the overall revenue characteristics of these firms while building competitive differentiation through enhanced customer loyalty, difficult to replicate product/service offerings and reducing the time-to-market for new service solutions.Innovative technology solutions being deployed today: enterprise examples.
There is tremendous diversity in the types of IoT solutions being deployed today. A quick perusal of attendees and speakers at the Axeda Connexion 2014 event attest to this fact. There are hundreds of enterprise attendees from sectors including healthcare, financial services, manufacturing, automotive/transport, software, distribution and others. The IoT solutions vary from those that have been generally available in markets for years -- like, fleet management -- to those that are in beta-stage today -- like several healthcare solutions in various stages of medical testing. As we expected there was strong presence of IoT solutions in the industrial sector -- the industrial sector being one of the hottest IoT sectors in 2014 according to recent MachNation research
. There is a heightened focus on the quality and useability of the data collected from these IoT solutions, recognizing that collection and analysis of data must lead to actions that seek to improve business outcomes.Application integrations:
To reach the goal of extracting maximum value from IoT solutions requires careful integration of enterprise business applications -- like CRM/SFA, ERP, inventory management, accounting/finance, distribution systems and other -- to IoT platforms like the Axeda Machine Cloud. Very few enterprises are implementing IoT solutions as green-field deployments. Most enterprises have existing business applications that require integration with IoT applications and application platforms. Simple approaches and careful project planning are required to ensure data is mapped and shared appropriately between applications. Look to cloud application vendors like Axeda and Salesforce.com that are creating deep business and technology partnerships to ensure the success if these integrations.
Axeda Connexion 2014 continues to attract some of the most progressive enterprises and technology vendors that have embraced the connected future. About the author
-- Steve Hilton
is the Managing Director and
co-founder of MachNation, the only
dedicated insight services firm covering the future of the Internet of Things, Internet of everything and connected device ecosystems. His primary areas of expertise include sales enablement, competitive positioning, marketing media development, cloud services, small and medium businesses and sales channels. Steve has 20 years’ experience in technology and communications marketing. Prior to founding MachNation, he built and ran the IoT/M2M and Enterprise practice areas at Analysys Mason. He has also held senior positions at Yankee Group, Lucent Technologies, TDS (Telephone and Data Systems) and Cambridge Strategic Management Group. Steve is a frequent speaker at industry and client events, and publishes articles and blogs in several respected trade journals. He holds a degree in economics from the University of Chicago and a Master’s degree in marketing from Northwestern University’s Kellogg School of Management.About MachNation
is the only dedicated insight services firm covering the future of the Internet of Things, Internet of Everything and connected device ecosystems. MachNation specializes
in understanding and predicting these technology sectors including developments in hardware, platforms, communication services and applications. MachNation specialists have provided sales tools and marketing support services to the majority of the world’s leading IT and communications firms.
We are happy to formally announce our star lineup of keynote speakers at this year’s Axeda Connexion, our annual IoT and M2M conference coming up May 5-8 in Boston’s Innovation District. Our keynote speakers include special guests and industry experts; presentation themes will highlight how companies such as GE, EMC, Tyco, Roche, Intel, and Salesforce.com are integrating IoT into their corporate strategies and customer interactions.
|Watch the Axeda Connexion Customer Insight video featuring Elekta.
The Axeda Connexion 2014 keynote speakers include:
- Todd DeSisto, Axeda President and CEO
- Joe Andruzzi, The Joe Andruzzi Foundation
- Alan Atkins, Wipro Vice President and Global Head of M2M
- Brian Bedrosian, Senior Director of Embedded Wireless, Broadcom
- Markus Breitbach, Vice President of Global Sales & Marketing, Deutsche Telekom
- Peter Coffee, VP of Strategic Research, Salesforce.com
- Rick Lisa, Group Sales Director, Intel
- Paul Rogers, Chief Development Officer, GE
- Mike Troiano, Vice President, Advanced Mobility Solutions, AT&T
- Peter Utzschneider, Vice President Product Management, Oracle
- Alfonso Velosa, Research Director, Gartner
This year’s conference will be our ninth event to date and it’ll bigger than ever. What else can you expect at this year’s event? We have a great agenda planned from an IoT Developer Boot Camp to our Customer Breakout Sessions. And for a break from the action… attend a networking reception at Harpoon Brewery or join our group outing to see the Red Sox at Fenway Park. The full agenda to the conference can be found here.
IoT is transforming the way companies do business. You don’t want to miss out on the IoT event of the year! Register here.
By Bill Zujewski
During the growth and hype phase of any new technology comes customer confusion caused by the exaggerated claims of vendors. That is certainly the case with the Internet of Things and IoT platforms where every week new definitions emerge, new claims are made and new technologies are touted. Axeda is right in the center of this IoT ecosystem and we owe it to our customers, our partners and the industry to make sense of the confusion and bring reality to the forefront.
Last month we launched a webinar series entitled “Selecting the right platform for your Internet of Things (IoT)” to help companies understand what an IoT platform does and how to evaluate them. It no longer makes sense for companies to build your own IoT platform… to design and develop their own connectivity agents, messaging protocols, machine data management and storage systems, rules engine, alarm and event processing engine, APIs and other development tools. These elements are now pre-integrated, hardened and available in IoT platforms like Axeda.
But not all platforms are equal. Some focus on communication and sending data from a device to a server… others focus on collecting and storing the data and making it available via APIs and tools… other IoT platforms focus on tools for managing, configuring and monitoring devices and connected things.
Since selecting the right IoT platform is such an integral step in an IoT strategy, Axeda will continue to identify the key factors to pay attention to when evaluating platforms. Our next webinar with ARM and VDC Research, will focus on the connectivity and capabilities you need at the edge. It will cover the various ways to gather, process and filter data at the edge and how to efficiently, reliably and securely send that data to the cloud. Consideration will include Java vs. C, Wired vs. Cellular, UDP vs TCP vs SMS, Linux vs. Windows vs. other OS, and standards vs proprietary protocols. I’m sure most product managers, developers and architects will find the webinar useful.
By Bill Zujewski
The “Internet of Things” (IoT) is red hot… it stole the show at CES, the world’s largest Consumer Electronics event. It is grabbing the headlines with stories about Google, Nest and the connected home and “Wearables”, one of the poster children for the internet of things. The IoT buzz is hitting the blogosphere with new views on the future connected world we will live in.
One observation… IoT has leap-frogged Machine-to-Machine (M2M) as the new buzzword. Is there a difference between IoT and M2M? Yes. Axeda defines M2M as the communication between a machine or device and a remote computer. M2M is about connecting a device to the cloud, managing that device, and collecting machine and sensor data. In essence, M2M is about connecting and communicating with a “thing” where a thing can be a machine, device or sensor…. Basically anything that can send data.
IoT goes beyond M2M… beyond computers connecting to things. IoT represents things connecting with systems, people and other things. To be clear, here are our definitions:
- Things – Includes machines, devices, sensors, consumer products, vehicles, etc.
- Systems – Include business applications, ERP/CRM/PLM systems, analytics systems, data warehouses, and control systems
- People – Includes workers and consumers; employees, partners and customers
Axeda provides an IoT Platform for orchestrating data between things, systems and people. Our IoT platform is the technology that enables things to connect to the cloud and then interact with business systems, people and other things connected to the cloud. What might be confusing is that part of our platform includes M2M capabilities for connecting to things and managing devices, but our platform also includes the key capabilities to integrate systems and people and implement IoT solutions. Some of our key IoT Platform features are:
- Extended Objects – To store any data; Includes the ability to go beyond machine/device data and store data related to other business objects like accounts, cases, policies, configurations, warranties, service requests, and rate plans
- Associations – To define a data model that associates business information with devices and associates sensors with physical objects; For example, Axeda can associate an OBD tracking device with a vehicle, driver and insurance policy and store that complementary information natively in the Axeda platform
- Groovy Scripting Engine – To provide a development environment to handle business logic in our platform. The scripting engine also provides an easy way for developer to write scripts that interact with other external systems and applications.
- Web Services – To provide APIs for accessing data and software application services in Axeda
- Scripto – To provide API’s for sending non-device data to Axeda. This could include sensor and device information from other IoT solutions or business information from enterprise systems. This essentially enables the mash-up of web services from multiple systems with Axeda as the central point of integration.
- Message Queue – A secure way to interact with other systems and clouds in an asynchronous way
Net/net: Axeda provides an IoT platform that includes M2M capabilities. In my next few blogs, I will discuss customer examples of IoT solutions. Unlike other platforms hyping what’s possible in the Internet of Things, I’ll share with the readers, real world customer success stories of Axeda integrating things, systems and people to deliver innovative new solutions that change business outcomes.
By Ian Lee
Following on from my last roundup, there is another whitepaper from the Economist Intelligence Unit, sponsored by our partners at Salesforce.com, they cite the number one reason companies are investing in connected products is not to boost sales, but to improve their customer engagement. Of the 1,300 executives who took part in this global survey, 55% say their number-one goal was better customer service, 51% said it was to provide a superior customer experience and 45% believed it was a competitive necessity.
The survey also said that over the next three years the percentage of companies using the cloud to connect products and services will almost double. Some 79% of those in our survey said cloud would be their go-to platform.
An article in Adweek last week, suggests that the 'Internet of Things' heralds the arrival of the Jetsons age. The article, prompted by the Consumer Electronics Show (CES), goes on to discuss the three technologies that will provide this intelligence to the IoT: sensors that can track temperature, movement or speed; systems that integrate the control of devices; and a shared syntax that allows them to talk to each other. And that we can reach the Jetson age because once these devices can talk to each other through the Internet, they will be able to anticipate what consumers want rather than having to push a button to make something happen.
Another of the many articles to come out from CES 2014, was FTC Commissioner Maureen Ohlhausen's remarks about the Internet of Things, and their view on this "next chapter" in consumer privacy and data security. She talks of the FTC’s approach of doing policy R&D to get a good understanding of the technology, educating consumers and businesses about how to maximize its benefits and reduce its risks, and how as Commissioner for the FTC, she is able to encourage the agency to help facilitate the successful proliferation and adoption of these technologies.
An article in Bloomberg by Chris Strohm, continued to discuss the effect of the Internet of Things meeting the government, and how the two may be working at different paces. Strohm interviews several analysts for the article, and Robert Enderle of the Enderle Group says that “If we’re thinking this genie can be put back in the bottle we’re fooling ourselves.” The article discusses various agencies of the US Government from the National Highway Traffic Safety Administration, the Federal Aviation Administration, as well as the FTC and how they are dealing with the influx of connected devices in their jurisdictions.
Intel’s CEO Brian Krzanich also spoke at CES 2014, where his company had a large presence. He shared news about Real-Sense 3-D technology, a souped-up earpiece named Jarvis, and a new circuit board for wearable computing products. Most impressive? Krzanich's pledge that all materials used in Intel microprocessors will be from "conflict free" mines in Africa.
Intel was certainly making the most of the media opportunity, as in a separate article, Matt Warman of The Telegraph, interviewed Intel President Renée James. “The most interesting thing that’s going on at CES is this massive expansion of computing,” says James. “Think about the past three years versus the past decade – there’s the use of electronics in novel and previously unimaginable ways. All the crazy weird stuff is a cycle of invention out of which comes the next wave of computing.”
One of the best overview pieces from CES 2014 was by Tim Bajarin of Time Magazine, where he describes what he saw happening on the 2 million square feet of exhibit space, and how it was hard to find any products that were NOT displaying some form of connectivity. He talks of smart cars, smart beds, smart appliances, smart watches smart crock-pots…the list of smart devices goes on and on. In his summation, Bajarin goes on to say that although we have been talking about connected devices since the mid ’90s, this year was where the Internet of Everything (IoE) finally hit the mainstream. Well… as I noted in a blog last year, whether you call it IoE, IoT, M2M or the industrial Internet, it certainly feels like this industry is picking up steam.
By Sara Jarjoura
It’s 2014 and the tech scene is a-buzz with the outcome of the AT&T Hackathon at their Developer Summit in Las Vegas, just prior to CES. Partners present at the Hackathon - ARM, Qualcomm, Intel, Netgear, SparkFun, MultiTech, Plantronics - all brought great hackable hardware. As a developer coach for the AT&T M2M Application Platform powered by Axeda, I worked alongside hackers through the night and ultimately had the amazing privilege of seeing one of our teams win an overall grand prize. AT&T made it obvious that they know how to put on a Hackathon, and the result was happy developers unleashing their inner Einsteins (or Teslas if you prefer :)
Teams using our platform were able to build working, end-to-end solutions quickly. When the SafeNecklace team (click here for WSJ coverage) had set up the sample code and hardware, I saw them working out the problem with the tools on the platform and realizing that those tools matched how they were thinking about the problem. When a DATA VALUE crosses a threshold distance we want to create an ALARM that needs to stay active until CLOSED. We want to set up a RULE that an ALARM will trigger code to run and send alert messages. They could do everything on the AT&T M2M Platform with no other server needed.
With the agent running on the Kontron M2M Smart Services Developer Kit, an Arduino Due handling simple sensor data, and Axeda’s simple HTTP API protocol called AMMP , (Adaptive Machine Messaging Protocol) I could say yes to any question developers asked. "Can I add a camera?" Yes, plug it into the USB on the Kontron and the agent will send up image files based on a timer or event. "Can I read a simple temperature sensor?" Yes, plug sensor into Arduino and send data up through Kontron. "Can I just use the platform to record data from an Android app?" Yes, simple HTTP POST.
I sensed initial skepticism from several groups of developers. "Just show me how to get data in and out of your platform and I'll code up the rest myself." The developers who looked a little deeper stuck with the platform once they found it could do everything they wanted to do.
| A few of the AT&T and Axeda Sensai's at the AT&T
Hackathon: Chris Meringolo, D'Lani Jean, Sorin Netu,
Joe Rogers, Kevin Holbrook, Sara Jarjoura, Mark
Another project was ReportIt, a social emergency notification system that reduces the strain on first responder communication channels. Kevin Holbrook coded up a working system for theteam in less than 3 hours that was very similar to a system I created 5 years ago with another developer in 3 weeks – an 80% productivity increase gained by leveraging the AT&T M2M Platform. The system Kevin created had not just dots on a map but also Geofence creation and alerts. I know it sounds unbelievable but a physical analogy would be like 2 guys with shovels trying to do the same job as 1 guy in a backhoe. In that example you would believe an 80% productivity difference. The millions and millions of lines of code and over a decade of real world use in the AT&T M2M platform are not visible but like a backhoe they are there for someone who knows how to use them.
What hardware inspires you? What could you build with the AT&T M2M Platform?
Welcome to this new blog, where I endeavor to find some of the most interesting articles relating to IoT that I have come across in the past few weeks, and pull them together in an easily digestible form for you…
First up our friends and partners at ARM sponsored a global survey by the Economist's Intelligence Unit of 779 business executives from 19 different industries. The result of which is that “a mere 6% of business leaders believe that the idea of IoT is simply hype”, and that the Internet of Things (IoT) is an idea that has finally come, with the result that the business community is beginning to look seriously at the IoT.
Leading the charge in terms of industries according to the Economist’s IoT business index for internal operations and process is Manufacturing followed by Construction with external products and services being led by the IT and technology sector. 95% of respondents believe IoT will have a significant impact in the next three years, and 75% of businesses surveyed were already exploring the space.
Within the survey, they also include the top 5 actions companies are taking to increase IoT usage the top responses were:
• Learning from the successes or failures of early movers
• Seeking advice from third party experts/consultants
• Training existing staff to work with the IoT
• Hiring talent with IoT capabilities
• Conducting or sponsoring research to establish market size/demand
To read the top 5 obstacles, you’re going to have to check out the report itself.
Next on my list for you to review is a paper from Harbor Research on the IoT Impact on Diversified Industrial Manufacturers. In this paper (called a storyboard) Alex Glaser of Harbor Research many businesses that have moved to smart remote services programs utilize less than 10% of the data value that is being collected, and that the programs focus primarily on services delivery efficiencies. Alan goes on to say that as machine-to-machine systems and technologies evolve from the “simple” monitoring applications and related tracking/location of today that a lot of manufacturers are using today, future development will be focused on collaboration between devices, people and systems. Along with this, the opportunities that can be opened up to forward thinking product and service organizations are nearly infinite, and businesses can begin to explore many new possibilities for system solutions unthinkable just a few years ago.
All of that goes along nicely with Axeda’s own Connected Product Maturity Model whitepaper, where we explain how companies can leverage the data and intelligence from connected products to create smart business processes that will transform their businesses and drive improvements in efficiencies and effectiveness, and then move up the value chain to change the customer experience and to differentiate their offerings.
Third on the list worthy of review was a column in Fast Company. With the Internet of Things changing the way companies built products, interact with customers, and run their business , four experts in the IoT space were asked to talk about how to have the best shot at bringing a successful product to market, with the answers to their questions providing a roadmap to ensuring your connected device will be well received.
Fourth to take a look at this week is a blog by Cisco executive Wim Elfrink. Wim is Cisco’s Executive Vice President, Industry Solutions & Chief Globalization Officer, and he recently participated in two smart city forums, one in Hamburg, and one in Amsterdam, and while in those cities, he saw validation that IoT adoption is spreading to those mature cities as well as to new greenfield metropolises such as Songdo in South Korea.
HafenCity, Hamburg’s innovative, award-winning “city within a city” has 163 acres of newly intertwined residences, shops, restaurants, offices, parks and canals, which will evolve into an IoT showcase for the 21st century. In the centuries-old city of Amsterdam Wim tells us that there is already an installed IoT base to improve sustainable working/living, public spaces and mobility, they are exploring new LED-connected street lighting.
Finally for this post, I’d like to draw your attention to an article written by Christopher Mimms on Quartz which is the first in a series, where he tells us that 2014 will be the Year of the Internet of Things. You probably heard the same for 2012 and 2013 – but next year will be different. Why? Because devices are getting cheaper, and tech titans are focused on making the industry explode.
By Ian Lee, Director of Product Marketing
Axeda Connexion 2014 is only 6 months away and we are challenging our community of users to “Lead the Connected Revolution.” What does this mean?
We believe our customers and partners are in the best position to lead the charge when it comes to the Internet of Things. With a breadth of applications from hybrid vehicle recharging stations to power generators, and from MRI machines to ATMs, no one is better placed to tell the world the Return on Investment they have seen, and the business challenges that they have solved.
So be a part of it, and come tell your story… we would love for our customers, partners, or anyone involved in Machine-to-Machine or IOT applications to submit their story and join us in May 2014 to show how you are leading the way.
In addition, for those of you who are going to pass up on a free ticket by coming to speak at the event, we of course have our early-bird special running until the end of December with $400 off the cost of attending.
Connexion 2014 will feature more than 30 content sessions focused on reinventing the product experience and optimizing enterprise-wide business processes with M2M data. More news coming out shortly with the roster of industry all-stars that we have assembled, but if you missed last year’s event, and want to know what happens, you can take a look at our highlights reel from the 2013:
We also have provided you with the 10 reasons why you should be at the event, so you can better justify it to your boss ! So come along and hear from an M2M all-star speaker line-up, including customers, partners, industry analysts, and Axeda leadership, or better still, be a part of it and submit your story. If you would like more information, please do not hesitate to contact me!
By Bill Zujewski
Salesforce.com’s Dreamforce event begins Monday and Axeda will be there in full force. We have 2 customers, Ventana Roche and Isilon, presenting their Axeda to Salesforce.com integration stories on Monday. I’ll be on a panel entitled “Current Challenges & Opportunities in the Connected World” on Nov 19th at 2pm. We’ll also be in the Developer Showcase exhibit hall, booth #7, previewing a new application that will be available on the AppExchange.
Why is an IoT platform company at Dreamforce?
Because machine data is very valuable information when it comes to managing customers, their assets and their cases. Extending the Salesforce.com cloud with machine data enables proactive service, streamlines customer support, and enhances case, asset, and account management. For our customers who are manufacturers, connecting machines and integrating the machine data into the Salesforce.com Sales and Service Clouds, it will enable your Salesforce.com users to use an application they are comfortable with to access machine information. This new data provides Salesforce.com users with greater visibility into customer and asset information and delivers a long list of benefits. Then in turn users will be able to:
- Understand how customers are using equipment
- Review machine down-time and idle-time to understand the quality of service
- Troubleshoot issues more effectively with real-time machine information and logs
- Reduce call times with better information to resolve cases
- Get notified when equipment issues occur before a customer contacts you
- Review past machine issues and historical alarms to diagnose recurring problems
Machine Data is also very valuable to sales and marketing organization as it can drive more sales and improve customer satisfaction. Equipment usage information is very valuable to understanding a customer and account situation. For example, high machine utilization can uncover a customer’s need for more capacity and addition equipment. Low utilization can be an early warning sign of equipment problems or potential churn to a competitor’s equipment. Machine data can also provide visibility into consumable levels and enable your operations organization or supply chain partners to replenish the machines proactively.
Net/net: Machine data is making its way into Salesforce.com. Axeda’s customers are taking us there… and we are jumping on the bandwagon and making it easy for them to do so.