Hot off the presses… a new M2M report from Gartner: Market Trends: IT Services for Machine-to-Machine Communications, U.S., 2012. The gist of the report is this: while the carriers, MNOs and MVNOs are making great progress in providing connectivity for machines, external service providers and system integrators (SIs) will provide the end solutions and deliver greater value to companies by enhancing business processes and integrating machine data into the enterprise. This makes total sense since M2M projects are becoming more strategic, more complex and larger in scope... teeing up the need for the program management and the advanced integration skills of SIs.
Historically, connecting machines was driven by a single point solution, often remote monitoring or service. Companies now realize that machine data can be leveraged by almost every functional organization. The real value in M2M comes from taking that data and integrating with enterprise systems such as CRM, ERP, or data warehouses — optimizing critical business processes and essentially M2M-izing organizations. For example, machine data flowing through a CRM or ERP system can also be sent to billing or into a supply chain management system — helping to eliminate error-prone manual steps and providing new sales opportunities for business processes such as consumables management, usage-based billing, and warranty management. SIs are in the best position to deliver these solutions.
In fact, here at Axeda, we are seeing tremendous momentum with our system integration partners who deliver integration with SAP, Oracle, Salesforce.com and other enterprise systems. IT organizations are taking on machine data management and integration projects and relying on SIs for help. Axeda is providing the core platform for connecting, device management, and application enablement while the SIs are providing program management and implementation skills. More and more, M2M projects are becoming less about device management and more like traditional IT projects focused on data integration and end-user applications. Essentially, M2M projects have become focused on analytics, business process enhancement and new innovative applications… the result is delivering more value from connected products!
View a full copy of the Gartner report at www.axeda.com.
Axeda plus Salesforce.com equals ConnectForce?
I have just returned back to Boston from Salesforce.com’s Dreamforce event. Wow… what a week! I have seen the future and not only are all products connected to the cloud, they are all connected back to the enterprise…with all that machine data populating records in CRM, ERP and BI systems… enhancing business processes with real-time accurate data of on the health, status and usage of products.
I have to admit, Salesforce.com is doing all the right things… not just for their own benefit, but for the benefit of the entire industry. In fact, Dreamforce has become more than an event, it’s a movement. In fact, 3 movements simultaneously: all applications will be cloud-based, will work on mobile devices and be social. And yes, even machines will be social… talking to the social enterprise.
At Axeda, we are very excited about the work we have done with Salesforce.com. They have become the preeminent “worker cloud”, and we are driving to be the preeminent “machine cloud”. Together, 1 + 1 = 3. The machine cloud will feed the worker cloud to make companies more efficient, more effective, more knowledgeable and more valuable. In fact, Marc Benioff’s keynote started with a story around GE and how they are collaborating on a 5-year vision with machine data at the heart of the vision:
Marc Benioff Highlights Man, Machines, and Social Networks in Dreamforce Keynote
Salesforce wants to be the company that connects customer, partners and employees… the company that enables them to collaborate and be social to improve communication and knowledge exchange. And now they want to be the company that connects products and machine data as well. (See slide below from Keynote). The one hole in his keynote… he fails to say “How”. That’s where Axeda comes in. As this connected social enterprise vision becomes a reality, companies will need a solution to manage their connected products… a category of solution we call “Connected Product Management”. It’s what we do and have done for the last decade. Thank you Mr. Benioff for bringing so much attention to our market. The Axeda Machine Cloud is ready.